Portable Toilet Rentals - Premium Restroom Trailers

Mr. John is a temporary restroom service provider with capabilities that extend beyond portable toilet rentals. Mr. John located in Keasbey, NJ also provides wastewater management and solid waste management services in NJ, NY and PA. Mr. John also offers specialty restroom products including VIP restrooms, luxury restroom trailer suites as well as component based fresh water restroom systems.

Mr. John approached us to evaluate their new content management website architecture for their portable restroom business. When we looked at the website the basics of SEO were missing. The site had incomplete page titles and was missing keywords and descriptions on most pages. The pages that had keywords were over-stuffed and not focused on the content of the page. We advised the company that their content was good but with a few SEO tweaks they should see some big changes in their SERP rankings.

Before we started our work, the Mr. John website was not on Page 1, 2 or 3 for key industry search phrases. There are a few major competing websites in their industry so the competition was not asleep at the wheel. However, the competitor website were not optimized for search so we had an opening that we took and succeeded.

As of June 29, 2007, two weeks after round one of SEO changes were made, these search phrases resulted in page one SERP from Google on our new website:

temporary restrooms – Page 1 Listings 3 and 4
portable bathrooms NJ - Page 1 Listing 9
temporary bathrooms NJ – Page 1 Listings 1 and 2
temporary bathrooms NY – Page 1 Listings 1 and 2
temporary bathrooms pa – Page 1 Listings 1 and 2
temporary restrooms NJ – Page 1 LISTINGS 1, 2 and 3
temporary restroom trailers – Page 1 Listing 7 (NJBIZLIST)
portable johns NJ – Page 1 Listings 1 and 2
portable johns NY – Page 1 Listings 3 and 4
portable johns pa – Page 1 Listings 1 and 2
porta johns pa – Page 1 Listing 1
porta johns NY – Page 1 Listing 1
porta johns NJ – Page 1 Listing 2
porta john NJ – Page 1 Listing 9
portable toilets NJ – Page 2 Listing 3
portable toilets pa – Page 2 Listing 8
portable toilets NY – Page 2 Listing 8

Our Search Engine Optimization Work Continues

The project is only a few weeks old as of June 29, 2007 and we expect great improvement in organic search in the coming weeks as we add more content to the site and tweak keywords.

We are also working on some microsite ideas that will help regional search and state specific search for portable toilet rentals. Since the company has many different services in its business portfolio we will be looking for URL's that would be used by potential customers in their marketplace. Placing micro sites on those keywords and making them stand-alone functioning sites will help with their Internet marketing presence.

For additional information on Mr. John's VIP restroom trailers, you can follow this links below for their PDF brochures on the various models of bathroom rentals for special occasions.

Updated SERP Results - Mr. John

On September 26, 2007 we re-checked these search phrases and the new rankings are noted in red. The black text is the rankings that are shown above from June 29, 2007.

temporary restrooms – Page 1 Listings 3 and 4 - Now page 1, listing 1 and 2
portable bathrooms NJ - Page 1 Listing 9 - Now page 1, listing 7 and 8
temporary bathrooms NJ – Page 1 Listings 1 and 2 - No change holding top position
temporary bathrooms NY – Page 1 Listings 1 and 2 - No change holding top position
temporary bathrooms pa – Page 1 Listings 1 and 2 - No change holding top position
temporary restrooms NJ – Page 1 LISTINGS 1, 2 and 3 - No change holding top position
temporary restroom trailers – Page 1 Listing 7 (NJBIZLIST) - now Page 1, listing 2 and 3
portable johns NJ – Page 1 Listings 1 and 2 - Now page 1, listing 3 and 4
portable johns NY – Page 1 Listings 3 and 4 - Now page 1, listings 1 and 2
portable johns pa – Page 1 Listings 1 and 2 - Now page 1, listing 5 and 6
porta johns pa – Page 1 Listing 1 - No change holding top position
porta johns NY – Page 1 Listing 1 - Now Page 1, Listing 2 and 3
porta johns NJ – Page 1 Listing 2 - Now Page 1, Listing 5 and 6
porta john NJ – Page 1 Listing 9 - Now Page 1, Listing 2 and 3
portable toilets NJ – Page 2 Listing 3 - Now Page 1, Listing 7
portable toilets pa – Page 2 Listing 8 - Now Page 1, Listing 8 and 9
portable toilets NY – Page 2 Listing 8 - Now Page 1, Listing 5 and 6

Local Search Marketing Plan

In December 2007 we were asked to help Mr. John with local search marketing for the towns in New Jersey, Pennsylvania and New York that they service. We are very pleased with the results of our local search marketing website design that was created at www.wastemanagementhub.com . You can read about the impact for Mr. John's business by click on this story link:

Porta John Rentals - Local Search Marketing Plan