California Infiniti Dealer - 2008 G37 and 2008 EX35

Infiniti of Santa Monica has an existing website hosting on the domain www.infinitiofsantamonica.com, which at the start of our work, did not have a search engine friendly architecture.

The company hosting and designing their website was Dealerskins. Infiniti of Santa Monica was told that Dealerskins was working on a new release of their content management framework which would produce unique page titles, page description and keywords.

However, since there was no real facts about the new design in hand and when it would be delivered, Infiniti of Santa Monica decided to hire us to demonstrate "our take" on SEO for car dealerships.

We took the best elements from the existing site and created a sister site with a similar look and feel to not weaken the brand. The end result was a fast jump to page one for specific organic search phases. We also decided to target the two new Infiniti models that would be generating the most interest in the second half of 2007. We got the jump on the market and started to rank on page one nationally for specific search phrases.

Our focus on the 2008 Infiniti ex35 and the 2008 Infiniti G37 yielded amazing results and helped us make the decision to create micro sites based on these two car models. The results of this project will be updated in the months ahead but the initial work and results were great. Our organic search engine optimization combined with an effective PPC campaign is the winning combination for car dealers.

Search Engine Optimization for Car Dealers

Our previous experience working with Circle BMW in Eatontown New Jersey made us well aware of the special needs of car dealerships. We were able to hit the ground running and produced Phase One of the new website in under two weeks. The new site is hosted at www.infiniticalifornia.com and is being optimized for a series of local and national search phrases.

It is important to note that the Dealerskins website, hosted as their primary domain for years is NOT coming up in Google results for many of these search phrases. This is due to a combination of factors that include the inability for the Dealerskins product to be customized for true SEO results and the lack of attention to this important aspect of web development internally.

As of June 11, 2007 these search phrases resulted in page one SERP from Google on our new website:

Local search phrases (terms in red are the highest possible Google rankings)

Infiniti culver city – Page 1 listing 2
Infiniti Inglewood – Page 1 listing 1 and 2
Infiniti la county – Page 1 listings 1 and 2
lease 2007 infiniti qx56 ca – Page 1, listing 2 and 3
lease 2007 infiniti M35 ca – Page 1, listing 2 and 3

lease 2008 infiniti G37 ca – Page 1, listing 1

lease 2007 infiniti FX35 ca – Page 1, listing 2 and 3

California EX35 - page 1 Listing 1,2 and 3

California G37 - Page 1 Listing 3,4 and 6

2008 G37 California - Page 1 Listing 3

2008 EX35 California - Page 1 Listing 1,2, 3 and 4

2007 G35 California - Page 1 Listing 1 and 2

2007 FX35 California - Page 1 Listing 1 and 2

2007 QX56 California - Page 1 Listing 1 and 2

2007 M35 California - Page 1 Listing 5

infiniti ex35 Los Angeles - Page 1 Listing 1 and 2

Infiniti g37 Los Angeles - Page 1 Listing 1

Infiniti service California - Page 1 Listing 1

California infiniti service - Page 1 Listing 1

infiniti service la county - Page 1 Listing 1

LA County Infiniti - Page 1 Listing 1 and 2

korean infiniti california - Page 1 Listing 1

spanish infiniti california - Page 1 Listing 1

National search phrases (terms in red are the highest possible Google rankings)

The terms below are national terms gaining page one recognition. These two models are the new cars that Infiniti are releasing so getting page one prominence is important. The 2008 Infiniti G37 will be released in August and the 2008 Infiniti ex35 will be release in November.

2008 infiniti ex35 – Page 1, listing 5
spanish infiniti dealer - Page 1 Listing 5
infinity g37 - Page 1, Listing 3
infinity g37 coupe - Page 1, Listing 2
buy infiniti g37 - Page 1, Listing 8 and 9
find infiniti g37 - Page 1, Listing 1
lease infiniti g37 – Page 1, listing 1
lease infiniti ex35 – Page 1, listing 1,2,3,4 and 5
lease 2008 infiniti G37 – Page 1, listing 1
lease 2008 infiniti ex35 – Page 1, listing 1
lease infinity ex35 - – Page 1, listing 1 and 2
infiniti g37 California - Page 1, Listing 1,2 and 3
infiniti g37 journey - Page 1, Listing 1 and 2
korean infiniti dealer – Page 1, listing 1

Infiniti Micro Sites

Another strategy that we employed was to create a better customer experience for specific 2008 Infiniti cars. Our research has found that customers often research one specific model like the 2008 Infiniti G37 or the 2008 infiniti EX35. The 2008 G37 will be arriving at Santa Monica Infiniti on August 15, 2007. The 2008 E35 will be arriving in California in November or December.

For these customers, we created a dedicated website of information, photos and technical specifications. By choosing a good URL for these model specific sites, we are able to capture additional organic search traffic.

The micro sites can have the flexibility to have a different look and feel then the main dealer website. This gives you the ability to experiment with different web designs and track the effectiveness of these changes. Here are some results for the micro sites we created for specific 2008 Infiniti cars as of June 29, 2007:

lease infiniti ex35 - Page 1 Listings 1 and 2
lease infiniti g37 - page 1 Listing 1 and 2
lease 2008 ex35 - Page 1 Listings 1 and 2
lease 2008 g37 - Page 1 listing 1 and 2

infiniti g37 California - Page 1, Listing 1,2 and 3

infiniti g37 journey - Page 1, Listing 1 and 2

California ex35 - Page 1 Listing 1, 2 and 3

lease 2008 infiniti ex35 - Page 1 Listing 1,2,5,6 and 7

Here are some updates on September 21, 2007 for the 2008 Infiniti EX35 launch which placed our website(s) as number one in the nation, meaning Google Page One, listing number one for these phrases:

ex35 color choices
ex35 color charts
ex35 optional packages
lease 2008 ex35
2008 ex35 lease
2008 infinity ex35 (notice misspelling)
2008 infiniti ex35 suv
infiniti ex35 service
infiniti ex35 parts
infiniti ex35 California
infiniti ex35 Los Angeles

Our Infiniti SEO Consulting Continues

We expect great improvements in organic search in the coming weeks and months. However, we are very pleased with our initial launch. We also advised the dealership on how to effectively use Google Adwords to drive cost effective leads to the website. The combination of organic and paid search will be a winning combination for Infiniti of Santa Monica.

We are now working on optimizing their success is marketing infiniti used cars in Southern California. The used infiniti market is very big in California and for that matter, across the United States. Currently selling preowned infiniti cars on our site has been successful but this dealership would like to significantly increase their Los Angeles infiniti used car sales.