Winning SEO Consultants

"There is no satisfaction in taking a client's money when you know their budget or commitment will not yield any significant results for their website." - Brian Pasch, CEO

Lead Generation  Websites

A well written HTML website that is optimization for search engine marketing is a great source for lead generation.  If you are currently paying a lead generation service or buying leads from a company that are losing their effectiveness, then call us for examples on how our websites produce low cost recurring leads.  We have data to show that our business model helps companies own their lead flow at significant cost savings.

Lead Generation for Automobile Dealerships - A Dirty Little Secret

An good example of how lead generation website can help your business is the automobile industry.  When you search for a brand of cars you will often not see local car dealership on the first few pages of Google and Yahoo in organic search. 

Instead, you will see automotive sites like www.edmunds.com , www.motortrend.com www.cars.com or even Yahoo autos.  These sites pose as consumer review sites and blogs but their  real purpose is the capture leads and sell them to car dealerships for up to $25 per lead.  This is a multi-million dollars business and most all auto dealers across the USA but these leads each day.

Test it out. Type into Google "2008 Jaguar" and you will see AutomobileMag.com Edmunds.com and Motortrend.com on page one and a few blogs.  Notice no car dealerships.  Narrow the search to a specific model car and you will see more of the same.

The dirty little secret is that no one is telling the car dealers that if they fixed their website, they could have a higher Google or Yahoo ranking and capture those leads for free.  Do you think the web designers or writers at Edmunds would feature an article on how to improve automotive dealership websites?  Never.  They would not want to kill the Golden Goose.

Our car dealership clients now know how to fix the lead generation problem . Websites created by Pasch Consulting Group are a major lead source for automotive retailers with better conversion rates and lower costs. Does it work?  Read for yourself these case studies on automotive SEO, web design and Internet marketing:

Automotive Website Rankings

 Automotive Sales Lead Generation

Automotive Website Designers

If you are looking for additional case studies, visit our latest websites:

• www.seonj.com

• www.paschconsulting.com

SEO Consultants with Amazing Results

Our work and success is well documented because SEO work has measureable results.  Before we start an SEO project we document the existing rankings for keywords that apply to our customers business.  As we work with our clients we show them the increases in visibility and search engine ranking results. If you are looking to update your website in conjunction with SEO, then call us to also discuss our web design services.

View our case studies menu to read about our client projects which include Mollydooker Winery, Mr. John,  Infiniti of Santa Monica , Gengaro Stone and Chief Executive Air.  We can work with your existing web developers to achieve amazing results.  In the case of Mr. John, we were able to help their portable toilet rental website which was a third party content management platform.  No project is too large or too difficult to tackle with the right game plan.

Pay Per Click vs. Organic Search

Before you spend money on pay-per-click campaigns like Google Adwords or Yahoo Search Marketing (YSM) it is our belief that you should maximize your site for organic search first.  The only exception would be if you need to create a influx of sales immediately, unable to wait for organic web changes to take effect. 

By fixing all SEO and HTML web design issues with your website first, the additional traffic via PPC will be directed to error free pages with the ability to track results.

If you need assistance setting up your first PPC campaign, give us a call to discuss your budget and our approach to accountable PPC campaign design.   It is important that if you are running a pay-per-click advertising campaign that you have good landing pages that are design for data capture, tracking and lead generation.

PPC Tip: If you are going to evaluate the ROI on a pay-per-click campaign you should invest in a clean phone number to track non electronic sales leads from your PPC campaign.  Interested?  Give us a call to discuss our successful pay-per-click campaign stories.

Search Engine Marketing

The process of creating a plan to optimize your website and online marketing starts with an analysis of your website. We will prepare a diagnostic report of your website and then review our findings with you to decide if there is a sufficient budget to proceed. 

The goal of SEO is to strengthen your brand and enhance the impact of your marketing campaigns through greater search visibility. 

Your investment in web optimization has measureable results that can be attached to business goals. Unlike traditional media and advertising, your investment in your Internet marketing can be analyzed in fine detail giving you the ability to adjust your on-line marketing dollars for a successful result.

Content Management Systems

In the past month I have been working with some customers that use Content Management Systems (CMS) from third party web hosting companies.  The allure of CMS websites is that the customer can update or add pages without the need of a web programmer.  The often unknown downside to content management websites is that many do not allow unique page titles, descriptions and META tags for each page. 

One client that uses a CMS system is Mr. John, a leading provider of portable toilet rentals in the New York tri-state area.  We are working with Mr. John to apply SEO updates to their content management system to create high SERP for terms such as bathroom trailer rentals, portable toilet rentals and temporary restroom facilities.

So, if you are using a content management system for your website your #1 priority is to know if you have control over the META tags for each page on your site.  On the Mr. John CMS platform,  their software has  provisions for META tags edits per page and we have started the process of updating all the pages for optimal SERP..

Another potential client that contacted us was www.spectragases.com which just cutover to a new content management system in June 2007 and asked us for our SEO opinion.  The sad realization was that their web hosting platform as of July 1, 2007 had all the page titles, page descriptions and keywords the SAME for all pages.  This is a big black mark against your website,

One of the very best content management systems that I have seen that functions as an ecommerce site is at www.bonitamarie-intl.com . This new client has asked us to update their web pages for the best practices in search engine optimization.   We were very pleased to see that the ecommerce platform  that they chose was fully compliant with updating all pages with unique META tags. 

The lesson here is simple.  If you are going to use a content management system (CMS) for your corporate website, make sure you have full page level control of the META tags and titles.  If not, your site will never  rank very well.  Buyer beware!

As a final note, if you are shopping CMS website vendors, make sure you check the page rankings for their customers. If they rank well then select them...if their client sites lack good organic visibility....then avoid them.